Benefits of Attending
Registration Information
Interested participants may register by filling out the Registration Form and submitting to the Conference Secretariat via email at aapbsmanila2013@gmail.com
Event Organizers
The event is being organized by the
Asian Institute of Management (AIM), for the Association of
Asia-Pacific Business Schools (AAPBS)

The case method is a powerful learning tool that develops the critical and analytical thinking of students. It starts by introducing students to an actual situation requiring strategic decisions in business or development settings. Students are expected to analyze the facts provided in the case to arrive at a series of contingency plans, prior to making a decision. Case discussion participants are also given opportunities to analyze and evaluate the decisions within a group, thus developing communication and presentation skills. The case method develops future leaders’ ability to think critically and communicate clearly and confidently -- essential preconditions of leadership.

Excellent cases are important tools to facilitate learning and critical thinking among students. How one develops teaching cases and teaching notes is an important factor in a successful case discussion and shaping the participant-centered learning in business schools.

In this context, faculty in higher-learning institutions play key roles as facilitators and discussion leaders who ensure that students are engaged in the learning process, while providing well-written case materials that will allow high level discussions.

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"A Journey to Participant-Centered Case Teaching and Discussion Leadership" and the "Case Standards Forum" equip faculty and other participants with key skills in discussion leadership and in developing finely-crafted case teaching materials.
The sessions may be seen as :

  • Developmental – Faculty resources among AAPBS member institutions are developed by encouraging the practice of participant-centered case teaching and discussion leadership, and honing the art of crafting and writing high quality cases and teaching notes.

  • Collaborative – Collaboration in sharing useful practices in discussion leadership and case writing endeavors among member schools is encouraged both aim, through AAPBS as a regional group of leading educational institutions in Asia-Pacific.

  • Expansive – The pool of globally-relevant and cutting-edge learning materials using the case method pedagogy is enlarged, by encouraging networking among researchers, practitioners, and scholars across the Asia-Pacific region.

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  • Network with fellow faculty and researchers from the Asia-Pacific Region

  • Develop practical techniques in participant-centered case teaching and discussions leadership

  • Learn about the craft of writing high quality cases and teaching notes
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Participants may choose to attend one or both sessions.

“A Journey to Participant-Centered Case Teaching and Discussion Leadership”, will be handled by an expert team of AIM faculty practitioners led by Professor Buenaventura (Toby) Canto, who studied the case method in Harvard Business School and is an international resource in discussion leadership.

This is a “workshop within a workshop”. In two days, expect to experience the case method using live case discussions. Simulate different situational problems in discussion learning, go through various case practices and techniques, and look through varying lenses of students and discussion leaders. After this workshop, you should be able to apply key skills in case discussion leadership, resulting in more excitement and intense learning in your classrooms.


  • Deans, faculty, and researchers particularly those who want to engage students more in the learning process and deepen their appreciation of the case method as a learning pedagogy.

  • Graduate or students in the field of education may also attend.

"Case Standards Forum" aims to discuss the standards for writing high-quality cases in Asia. Dr. Michiel (Mike) Leenders, Professor Emeritus at the Richard Ivey School of Business and author of classic books on case teaching and writing, will lead the discussion. All attendees are expected to actively participate in the discussion and finally reach an agreement on the criteria of high quality cases and teaching notes that are suitable for Asian cases.

The details of this one and a half days forum include a range of issues concerning Asian cases. What is a case and what is not a case? What is a high-quality case? Similar questions concern the teaching note. Should there be categories of cases? Should there be a different copyright statements, release forms? What can be done to encourage the writing and teaching of high-quality Asian cases? What are the Asian obstacles to effective Asian case writing and teaching and how can they be addressed?


  • Directors and managers of case centers in business schools in the Asia-Pacific region

  • Faculty members with case writing experience

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Buenaventura (Toby) F. Canto III

“A Journey to Participant-Centered Case Teaching and Discussion Leadership”, will be led by Professor Buenaventura F. Canto of AIM’s Center for Development Management (CDM). Professor Canto specializes in strategic management, leadership development, financial and cost management, facilitating quality improvement, as well as designing executive education programs and training of teachers.
He receiving training on the case method from Harvard Business School, and continues to update his expertise on the method and train international case method practitioners as well. Prof. Canto earned his Master in Business Management degree (With Honors) at the Graduate School of Business of the Ateneo de Manila University and completed the International Teachers Program of the Harvard Graduate School of Business Administration in Boston (Massachusetts). View Professor Canto’s full profile here.

Michiel (Mike) R. Leenders

Professor Michiel R. Leenders, international expert on case writing, will lead the “Case Standard Forum” Professor Leenders is the former Chairman of the Operations Management Area Group and former PhD Program Director at the Ivey Business School. He has authored several books, including a trilogy on the case method: Writing Cases, Teaching with Cases and Learning with Cases. He earned a degree in mining engineering from the University of Alberta, an MBA from the University of Western Ontario and his doctorate from the Harvard Business School. View Professor Leenders’ full profile here.

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The conference will be held at the Meralco Caseroom of the Asian Institute Management, 123 Paseo de Roxas Avenue, Makati City, 1260 Philippines. The AIM Campus is conveniently located in the middle of Makati City, Metro Manila’s sprawling business and commercial district. Just walking distance from AIM is a stretch of shopping complexes, a park, museum, and a string of international hotels.

Travel to and from the airport takes from 30-60 minutes, depending on the traffic. Click here for a vicinity map of AIM. November is part of the rainy season, but there are no foreseeable thunderstorms to date, so expect cool weather, at the very least.

View Larger Map

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There are various hotels in the Makati area to choose from. However, we have arranged discounted rates at two venues: the AIM Conference Center and The Peninsula Hotel, Manila for those attending the seminar.

Hotel Rate
AIM Conference Center Manila(ACCM) Adjacent to AIM Between 70-100 USD
The Manila Peninsula
1.4 km from AIM
Est. 10-15 minutes by foot
Rates start at USD 170 (Note: Please inquire with Ms. Jamine Figueroa jaminefigueroa@peninsula.com  for the AAPBS (AIM) Case Method Conference

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Interested participants may register by filling out the Registration Form and submitting to the Conference Secretariat by email at aapbsmanila2013@gmail.com.

The Case Teaching Workshop and the Case Standards Forum are charged separately. The registration fee for each of them will be as follows:

Category *Rates per person
For AAPBS Members:  
1-2 delegates USD 500
3-4 delegates USD 450
5 or more delegates USD 400
For Non-AAPBS Members:  
1-2 delegates USD 600
3-4 delegates USD 550
5 or more delegates USD 500
*Rates indicated are on a per person, per event basis. Fees include access to meals and refreshment breaks, and workshop packets for each session.

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Asian Institute of Management, 123 Paseo de Roxas Avenue, Makati City, 1260 Philippines